A Major Reason That Firms Are Reluctant to Engage in International

question 41

Multiple Choice

A major reason that firms are reluctant to engage in international marketing activities is the:

• A) lack of investors in international markets.
• B) lack of sensitivity to differences in consumer tastes and preferences.
• C) absence of profitable opportunities.
• D) lack of distributors in international markets.

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Definitions:

Total Revenue

The total amount of money a company receives from its goods or services, calculated by multiplying the price per unit by the number of units sold.

Quantity Effect

The impact on total consumption or production as a result of a change in quantity, holding price constant.

Price Effect

The change in consumption resulting from a change in the price of a good or service, influencing consumer behavior.

Student Tuition

The fee or payment required for attending an educational institution, such as a college or university.