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Why doesn't the U.S. government print money in order to solve its debt problems?
Sensory Marketing
Marketing that engages consumers’ senses and affects their behaviors.
Perception
The process by which individuals interpret and organize sensation to produce a meaningful experience of the world.
Sensation
The physical process during which our sensory organs—those involved with hearing, smell, sight, touch, and taste—respond to external stimuli.
Low-involvement Purchase
Buying decisions that are made with minimal research and thought because the product is inexpensive or perceived as low risk.
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