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Suppose an investment project is projected to provide $200,000 in revenues. The investment will cost the company $180,000. Given this information, one should commit to the project:
Companionate Love
A form of love characterized by deep affection, friendship, and emotional intimacy, as opposed to passionate love.
Actor/Observer Bias
A cognitive bias involving the tendency to attribute one's own actions to external factors, while attributing others' actions to their personalities.
Mere Exposure Effect
The mere exposure effect is a psychological phenomenon where people tend to develop a preference for things merely because they are familiar with them.
Attributional Style
A person's habitual way of explaining outcomes in their life, whether these are positive or negative events.
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