Examlex
The primary difference between M1 and M2 is that:
Specification Review
The process of examining technical descriptions and requirements of a project or product to ensure they meet certain standards.
Need Recognition
The beginning of the consumer decision process; occurs when consumers recognize they have an unsatisfied need and want to go from their actual, needy state to a different, desired state.
B2B Buying Process
The steps that businesses go through when purchasing products or services from another business, from recognition of need to the final purchase.
B2C Buying Process
The series of steps that a consumer goes through when deciding to purchase a product or service from a business directly.
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