Marketers Faced with Global Competitive Threats and Opportunities Have Adopted

question 56

Multiple Choice

Marketers faced with global competitive threats and opportunities have adopted global strategy formulation which requires some degree of centralization.This has resulted in _____.

• A) coordinated decentralization
• B) centralized coordination
• C) national autonomy
• D) central control

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Definitions:

Autonomy

The capacity to make an informed, uncoerced decision or the state of being self-governing.

Competence

Refers to possessing the necessary abilities, knowledge, and skills to perform a task or job effectively and efficiently.

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow, suggesting that people are motivated to achieve certain needs, which are arranged in a hierarchical order from physiological needs up to self-actualization.

Implicit Motive

Unconscious motivations that influence an individual’s behavior, desires, and needs, typically assessed through projective measures.