Which of the Following Is True About the Role of Country

question 33

Multiple Choice

Which of the following is true about the role of country organizations?

• A) The role of strategic leader can be played by a highly competent national subsidiary located in a minor, less relevant market.
• B) Implementers provide the opportunity to capture economies of scale and scope that are the basis of a global strategy.
• C) International marketers prefer to be in black hole situations.
• D) A contributor is a country organization with ordinary competencies similar to the other country organizations.

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Definitions:

Same Customer Group

Targets the identical demographic or market segment, focusing on consumers with similar needs, interests, or characteristics.

Product Lines

A group of related products marketed under a single brand name by a company, often serving a similar function or targeted at a specific market segment.

Broad Product Lines

A strategy where a company offers a wide range of products under its brand, catering to diverse customer needs and preferences.

Narrow Product Line

An approach where a business offers a limited assortment of products or services within a particular category.