Use the following to answer questions :
Figure: Seasonally Adjusted Unemployment Rate 
-(Figure: Seasonally Adjusted Unemployment Rate) Look at the figure Seasonally Adjusted Unemployment Rate. The distance between each labeled point on the horizontal axis is one year. Unemployment was ______ between 1/2001 and 1/2002 and ______ between 1/1999 and 1/2000.
Definitions:
Market Development Strategy
A growth strategy that employs the existing marketing offering to reach new market segments, whether domestic or international.
Competitive Advantage
The edge a business has over its competitors, allowing it to generate greater sales or margins and/or retain more customers.
Segmentation
The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.
Targeting
The process of identifying and directing marketing efforts at a specific segment of the market that is most likely to purchase a product or service.
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