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When the Core Product Is Relatively or Highly Similar Between

question 6

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When the core product is relatively or highly similar between competitors,marketers highlight what type of features to achieve differentiation?


Definitions:

Car Wreck

An unexpected and violent collision involving one or more vehicles, often resulting in damage and injury.

Blood

A vital bodily fluid in humans and animals that delivers necessary substances such as nutrients and oxygen to cells and transports metabolic waste products away.

Escape Conditioning

A form of negative reinforcement where a behavior is increased because it allows an individual to escape or avoid an unpleasant stimulus.

Aversive Event

An unfavorable or unpleasant event intended to decrease the likelihood of a behavior by association.

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