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Which of the following affects the product decision of consumer products that also reflects the marketers' need to gain customers' approval?
Rent
A periodic payment made by a tenant to a landlord in exchange for the use of land, a building, or other property.
Contribution Margin
The difference between sales revenue and variable costs, indicating how much revenue contributes to fixed costs and profits.
Gross Sales
The total amount of sales generated by a business before any deductions like returns, discounts, and allowances.
Direct Expenses
Expenses directly linked to the creation of certain products or services, including labor and raw materials.
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