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When the Core Product Is Relatively or Highly Similar Between

question 6

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When the core product is relatively or highly similar between competitors,marketers highlight what type of features to achieve differentiation?


Definitions:

Anti-assignment Clause

A provision in a contract that prohibits the transfer of rights or delegation of duties under the contract to another party without consent.

Assignment

A task or piece of work allocated to someone as part of a job or course of study.

Lawsuit

A legal action initiated by one party against another for the enforcement or protection of a right, or the redress or prevention of a wrong.

Debris

Scattered fragments, typically of something wrecked or destroyed.

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