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What are the prevailing environmental factors over which the international marketer has no control?
Psychological Laboratory
A controlled environment where experiments related to psychology are conducted to study behavior and mental processes.
Wilhelm Wundt
A German physiologist and psychologist who is considered the father of experimental psychology; he founded the first formal laboratory for psychological research.
Modern Psychology
The scientific study of the mind and behavior, incorporating contemporary theories and methodologies.
Wilhelm Wundt
Often recognized as the father of experimental psychology, he established the first psychology laboratory at the University of Leipzig in 1879.
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