What Is the Purpose of Direct Marketing

question 26

Multiple Choice

What is the purpose of direct marketing?

• A) To use an event without the permission of the event owner
• B) To establish a relationship with a customer in order to initiate immediate and measurable responses
• C) To give the exporter's product local flavor and increase the overall promotional budget for the product
• D) To be prepared to utilize the tremendous power of the multinational corporation in a responsible manner and, in the case of pressure, to counter criticisms swiftly

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Definitions:

Official Name

The formal or legally recognized name given to an entity, organization, place, or individual.

Generic Name

A drug’s official name.

Debit Postings

Accounting entries that increase an asset or expense account, or decrease equity, liability, or revenue accounts.

Credit Postings

Entries that increase liabilities, revenue, or equity accounts, or decrease asset or expense accounts.