Which of the Following Is a Reason for Nonparticipation in Trade

question 24

Multiple Choice

Which of the following is a reason for nonparticipation in trade shows?

• A) It is difficult for the firm to choose the appropriate trade fairs for participation.
• B) Exporters are able to reach a sizable number of sales prospects but over an extensive time period.
• C) Exporters are able to reach a sizable number of sales prospects but at very high costs per contact.
• D) They are an expensive way of obtaining evaluative data on the effectiveness of a promotional campaign.

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Definitions:

Long Run

A time frame during which all production elements and expenses can change, enabling complete adjustment within the industry to any alterations.

Total Revenue

The total amount of money a firm receives from sales of its products or services, before any costs are subtracted.

Profit-Maximizing

The process or goal of a firm to adjust its production and pricing strategies to achieve the highest possible profit.

Number Of Perms

A mathematical term that refers to the number of ways in which a set or subset can be arranged or ordered.