_____ Marketing Involves the Marketer's Investment in Events or Causes

question 29

Multiple Choice

_____ marketing involves the marketer's investment in events or causes and is specially directed for the most part at sports events and cultural events.

• A) Ambush
• B) Custom
• C) Sponsorship
• D) Channel

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Definitions:

Perception

Perception is the process by which individuals organize and interpret sensory information to give meaning to their environment.

Creative People

Individuals who think outside the box and innovate by generating novel and original ideas or solutions.

Motivated

Refers to the internal or external factors that stimulate the desire and energy in people to be continually interested and committed to a job, role, or subject, or to make an effort to attain a goal.

Characteristics

Features or qualities that define an individual, object, or concept.