_____ Involves Direct Relations Between the Seller and the Prospective

question 37

Multiple Choice

_____ involves direct relations between the seller and the prospective buyer or customer.

• A) Advertising
• B) Personal selling
• C) Sales promotion
• D) Publicity

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Definitions:

Sensory Coding

The process through which the nervous system represents the qualities of the incoming stimulus— whether auditory or visual, for example, or whether a red light or a green one, a sour taste or a sweet taste.

Neural Signal

Electrical or chemical signals transmitted by neurons to communicate information throughout the brain and nervous system.

Perceptual Sensitivity

An organism’s ability to detect a signal.

Decision Criteria

An organism’s rule for how much evidence it needs before responding.