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Maslow's Hierarchy
A theory in psychology proposed by Abraham Maslow, suggesting that people are motivated by five basic categories of needs: physiological, safety, love/belonging, esteem, and self-actualization, which they seek in a pre-determined order.
Physiological
Pertaining to the branch of biology that deals with the normal functions of living organisms and their parts, including the physical and chemical processes involved.
Self-Actualisation
The achievement of realizing one's abilities and potential, viewed as an innate motivation or necessity in all individuals.
Deficit Principle
A concept indicating that the less frequently a reward is available or the less a need is satisfied, the more value or desirability that reward or satisfaction of the need has.
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