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Which of the following patients would you expect to have a decreased response to TST?
FAB Approach
An approach to selling that emphasizes the Features, Advantages, and Benefits of a product or service, aimed at persuading customers by highlighting its unique value.
Customer-Oriented Selling
The adoption of the marketing concept at the level of the individual salesperson and customer.
Customer-Oriented
This concept involves prioritizing customer needs and satisfaction in all aspects of a company’s operations and decision-making processes.
Feature-Advantage-Benefit Approach
A sales strategy that involves highlighting a product's features, explaining their advantages, and demonstrating how they provide benefits to the customer.
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