Which of the Following Is True About Traditional Marketing Communications

question 47

Multiple Choice

Which of the following is true about traditional marketing communications?

• A) They are two-way.
• B) They are inexpensive.
• C) They are the most efficient form of communications.
• D) They are fragmenting.

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Definitions:

Prejudice

A preconceived opinion or bias against an individual or group without sufficient knowledge, thought, or reason.

Morality

Principles concerning the distinction between right and wrong or good and bad behavior.

Arbitrary

Based on random choice or personal whim, rather than any reason or system.

Learned Rules

Guiding principles acquired through experience or instruction that influence behavior and decision-making.