Which of the Following Is a Challenge Associated with Social

question 34

Multiple Choice

Which of the following is a challenge associated with social media?

• A) They are considerably more expensive than traditional media.
• B) They involve campaigns that are static, with a limited life.
• C) It is difficult to measure their effectiveness.
• D) They emphasize pushing customers to buy the firm's products.

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Definitions:

Firm's Culture

The collective behaviors, values, rituals, and belief systems that define an organization's internal environment and how it operates.

Brand's Image

is the public perception or the set of beliefs and associations that consumers have about a brand.

On-Brand Behaviour

Actions or strategies by individuals or companies that are consistent with the brand's values, identity, and messaging.

Firm Culture

The shared values, attitudes, standards, and beliefs that characterize members of an organization and define its nature.