Which of the Following Is True About the Use of Social

question 28

Multiple Choice

Which of the following is true about the use of social media for sales promotion?

• A) Offering coupons online significantly increases the costs of development, distribution, and database creation.
• B) Firms offer coupons to entice customers to act immediately by visiting a Web site.
• C) Firms will have to incur costs on the printing of coupons.
• D) Consumers take considerably more time to search and organize online coupons.

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Definitions:

Decision-Making Strategy

A methodological approach to choosing among different options or actions based on specific criteria, objectives, or principles.

Autocratic

A leadership style characterized by individual control over all decisions and little input from group members.

Charismatic Leadership

Leadership style based upon the leader’s (perceived) possession of charisma.

Personality Trait

Characteristic patterns of thought, emotion, and behavior that are relatively stable over time and across different situations.