Which of the Following Is a Marketing Technique That Facilitates

question 56

Multiple Choice

Which of the following is a marketing technique that facilitates and encourages people to pass along a marketing message to other users or sites,leading to a potentially exponential growth of communications?

• A) Ambush marketing
• B) Transformational marketing
• C) Reverse marketing
• D) Viral marketing

---

Definitions:

Operant Conditioning

A learning process in which the strength of a behavior is modified by the behavior's consequences, such as rewards or punishments.

Spanked

The act of striking someone, usually a child, on the buttocks as a form of punishment.

Behavior Change

The modification or transformation of human behavior, typically in a positive or desired direction.

Operant Conditioning

A method of learning that employs rewards and punishments for behavior, encouraging the subject to associate certain behaviors with certain consequences.