Brand _____ Refers to Customers Developing a Personal Relationship with the Brand

question 49

Multiple Choice

Brand _____ refers to customers developing a personal relationship with the brand.

• A) engagement
• B) identity
• C) extension
• D) equity

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Definitions:

Vertical Keiretsu

Vertical keiretsu refers to a type of business arrangement in Japan where a group of companies, primarily suppliers, are linked through cross-shareholdings and share a major manufacturer or assembler at the top.

Supplier Firms

Companies that provide goods or services to other businesses or customers within a supply chain.

Distributor Firms

Distributor firms are companies specialized in distributing products from manufacturers to retailers or directly to consumers.

Mass Production

The manufacture of large quantities of standardized products, often using assembly lines or automated technology.