Sales Promotion

question 18

Multiple Choice

Sales promotion:

• A) refers to short-term inducements that provide extra value and incentives to sales personnel, intermediaries, and consumers.
• B) consists of nonpaid news intended to generate goodwill and a positive image for the firm or its products.
• C) is most effective when the salesperson visits a prospect directly or by telephone.
• D) implies making several calls on prospective customers and being there when they are ready to buy.

---

Definitions:

Informal Outlines

A loosely structured guide for organizing thoughts and arguments before writing, often bulleted or noted in brief phrases.

Cornell System

A systematic method of note-taking involving the division of a page into three sections: cues, notes, and summary, to organize and review notes efficiently.

Note Taking

A method of creating order and arranging thoughts and materials to help a person retain information.

Monotone Voice

A manner of speaking in which the pitch does not vary, often leading to a dull or unvaried delivery.