Examlex
Which of the following would create an external benefit?
Mass Marketing
A marketing strategy that aims to appeal to a wide audience by using mass media and other broad communication techniques to promote products or services.
Value Proposition
A business or marketing statement that summarizes why a consumer should buy a product or use a service.
Customer Needs
The essential requirements and desires that consumers want to satisfy with a product or service.
Competitors' Benefits
Advantages or valuable aspects that competitors offer, potentially attracting customers away from one's own business.
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