Examlex
Willingness-to-pay differs from person to person but is the same under varying circumstances.
Bounded Rationality
Bounded rationality refers to the concept that in decision-making, the ability of individuals to make rational decisions is limited by the information they have, the cognitive limitations of their minds, and the finite amount of time they have to make decisions.
Imperfect Information
A situation where all parties in a transaction do not have the same or complete information, often leading to inefficiencies in decision making.
Best Choice
The best choice indicates the most suitable or advantageous option selected from a range of alternatives.
Mental Models
Internal representations of the outside world that individuals use to understand and interact with it.
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