CSR Reporting Is an Effective Means of Formal Communication to Companies

question 16

Multiple Choice

CSR reporting is an effective means of formal communication to companies as these reports:

• A) assist in improving a company's profitability and competitive position.
• B) mainly focus on building corporate reputation.
• C) help in fulfilling the moral obligation to the society.
• D) help in assessing the actual commitment of the company to responsibility programs.

---

Definitions:

Customer Loyalty Measurement

Quantitative or qualitative assessment methods used to gauge the loyalty of a company's customer base, often through metrics like repeat purchases or satisfaction ratings.

Repeat Buying

The act of customers repeatedly purchasing the same brand or product, demonstrating brand loyalty and satisfaction.

Trends

General directions in which something is developing or changing, often identified in social, cultural, economic, or technological contexts.

Recency-Frequency-Monetary Analysis

A marketing analysis technique that segments customers based on their most recent purchase, how often they buy, and how much they spend.