Checking Deposits Generally Have a _____ Return on Investment Than

question 79

Multiple Choice

Checking deposits generally have a _____ return on investment than do certificates of deposit because checking deposits are _____.

• A) higher; less liquid
• B) higher; more liquid
• C) lower; less liquid
• D) lower; more liquid

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Definitions:

Quantitative Research

Quantitative research refers to the systematic empirical investigation of observable phenomena via statistical, mathematical, or computational techniques to collect and analyze numerical data and generate factual conclusions.

ELM (Elaboration Likelihood Model)

A theory in social psychology that explains how the likelihood of persuasion can vary based on the audience's ability and motivation to process a message.

Central Route

A concept from the Elaboration Likelihood Model, where persuasion occurs through thoughtful consideration of arguments and evidence.

Peripheral Route

A method of persuasion that relies on superficial cues rather than the substantive quality of the argument.