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Service Marketers
Professionals specializing in marketing services as opposed to tangible products, focusing on strategies that highlight the unique aspects of services such as intangibility, variability, inseparability, and perishability.
Properties
Assets owned by an individual or organization, including real estate, intellectual property, and physical goods.
Purchase Decision
The process that leads a consumer from recognizing a need or desire, to evaluating options, and finally to buying a product or service.
Evaluated
Assessed or examined something to judge its value, quality, importance, or condition.
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