Examlex
When consumers have no choice but to buy from one firm (local utility,etc. ) :
Personal Dispositions
Inherent personality traits and tendencies that influence behavior and perspectives.
Role Playing
A method involving acting out or performing a particular role, either as a training exercise, in therapy, or in gaming contexts, to develop skills or understand perspectives.
Cognitive Dissonance
The psychological discomfort experienced when holding two or more conflicting cognitions (beliefs, attitudes, or values).
Peripheral Route Persuasion
A method of persuasion that relies on superficial cues or associations, rather than logical argument, to influence someone's attitude or behavior.
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