Use the Following to Answer Questions

question 80

Multiple Choice

Use the following to answer questions
Figure: Graph Examples

-(Figure: Graph Examples) Which graph in the figure is an example of a bar chart?

• A) graph A
• B) graph B
• C) graph C
• D) graph D

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Definitions:

Positioning Product

The strategy of designing and representing a product or service to occupy a distinctive and appealing image in the minds of the target market.

Differentiators

Features or attributes of a product or service that set it apart from competitors in the eyes of the target audience.

Perceptual Map

A means of displaying in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how they perceive competing products or brands, as well as the firm’s own product or brand.

Consumers

Consumers are individuals or organizations that purchase or use goods and services for personal or organizational needs.