Marketing Innovation Makes Processes for Established Offers in Established Markets

question 52

True/False

Marketing innovation makes processes for established offers in established markets more effective or efficient.

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Definitions:

Responsive Strategies

Responsive strategies are tactics adopted by businesses to quickly react to changes in market conditions or consumer preferences to stay competitive.

Demand Uncertainty

The unpredictability or variability in consumer demand for products or services.

Postponement

A strategy delaying the final stages of production or distribution to better match product variety with customer demand.

Optimal Number

Describes the best or most efficient amount or level of something (e.g., inventory, employees) for achieving a specific goal or maximizing performance.