Which of the Following Is a True Eye-Tracker Study Result

question 7

Multiple Choice

Which of the following is a true eye-tracker study result?

• A) Brand information found in the center of the screen is a strong predictor of ad recognition.
• B) Fast-forwarding viewers constrain their vision to the right of the screen.
• C) All visitors scroll below the fold to see the ads.
• D) Advertisements with branding in the corners lead to increased brand attitude.

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Definitions:

Impulsive

Acting on spontaneous desires and urges without considering the consequences or the rationale behind the action.

Borderline Personality Disorder

A mental health disorder characterized by pervasive instability in moods, interpersonal relationships, self-image, and behavior.

Emotional Instability

Variability and unpredictability in emotional experiences and expressions, often a characteristic of certain personality disorders.

Impulse Control

The ability to resist or delay an impulse, drive, or temptation to act and is related to self-regulation.