Magpie Corporation Uses the Total Cost Concept of Product Pricing

question 6

Multiple Choice

Magpie Corporation uses the total cost concept of product pricing. Below is cost information for the production and sale of 60,000 units of its sole product. Magpie desires a profit equal to a 25% rate of return on invested assets of $700,000. The markup percentage on total cost for the company's product is:

• A) 21.0%
• B) 22.7%
• C) 15.8%
• D) 24.0%

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Definitions:

Wealth Effect

The change in spending that accompanies a change in perceived wealth, typically when home values or investment portfolios increase.

Induced Consumption

Describes consumer spending that increases when income increases and decreases when income decreases, directly related to the level of disposable income.

Average Propensity

The proportion of total income or revenue that is spent on a certain category of expenditures or savings.

Save

The process of setting aside a portion of current income for future use or investment.