The Creative Division of the Barry Company reported the following results for December 2012:
Required: Based on this information, what were the sales?
Definitions:
Sender
The entity or individual that initiates a message or parcel to be delivered to a receiver.
IMC Noise Problems
Interference or obstructions that disrupt the effectiveness of integrated marketing communication efforts.
Service Provider
A company that offers services to individuals or other companies, such as internet services, banking, or consulting.
Television Ads
Commercials broadcasted on TV intended to inform or influence viewers to purchase products or services.
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