Examlex
Flexible budgeting builds the effect of changes in level of activity into the budget system.
Product Line
A group of related products marketed under a single brand by a company, often catering to different customer needs or preferences.
Product Mix
The complete set of products and/or services offered by a company, including various product lines, categories, and items available for sale.
Line Extension
The use of the same brand name within the same product line and represents an increase in a product line’s depth.
Convenience Goods
Products that are inexpensive and readily available, making them easy for consumers to buy frequently with minimal effort.
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