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Part of the cash budget is based on information drawn from the capital expenditures budget.
Subliminally Flashed Stimuli
Visual or auditory stimuli presented below the threshold of conscious perception, intended to influence the mind without the individual being aware.
Emotional Reactions
Responses involving feelings that occur in consequence to an internal or external event.
Rational Thinking
The ability to think logically, making decisions and solving problems by applying reason and critical thinking.
Robert Zajonc
A psychologist known for his work on the mere-exposure effect and theories on social and emotional processes.
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