Rusty Co Sells Two Products, X and Y

question 70

Multiple Choice

Rusty Co. sells two products, X and Y. Last year Rusty sold 5,000 units of X's and 35,000 units of Y's. Related data are: What was Rusty Co.'s weighted average unit contribution margin?

• A) $60.00
• B) $20.00
• C) $40.00
• D) $22.50

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Definitions:

Distribution Channels

Networks through which a company delivers its products or services to its customers, including pathways involving wholesalers, retailers, or direct sales.

Reduce Costs

The process of cutting expenses in order to improve profitability or financial health.

Promotion Efficiency

The effectiveness and efficiency of marketing strategies in reaching and persuading potential customers to make a purchase.

Glocalization

The process of adapting a product or service to suit local tastes and cultural preferences while maintaining a global outlook.