The following information pertains to Carlton Company. Assume that all balance sheet amounts represent both average and ending balance figures. Assume that all sales were on credit. 
What is the rate earned on common stockholders' equity for this company? Round your answer to one decimal point.
Definitions:
Resource-intensive
Describing activities, processes, or industries that require a large amount of resources (such as capital, time, or energy) to produce goods or services.
Family Branding
Marketing strategy that involves selling several related products under one overarching brand name.
Brand Ambiguity
The uncertainty or confusion that consumers experience due to unclear brand messages or inconsistent brand image, which can affect brand perception negatively.
Brand Loyalty
The tendency of consumers to continuously purchase one brand's products over another's due to satisfaction with the brand.
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