If a Product Is Perceived by Consumers as Homogeneous,which of the Following

question 73

Multiple Choice

If a product is perceived by consumers as homogeneous,which of the following strategies will work to induce brand loyalty?

• A) Intensive advertising campaign
• B) Price wars with competitors
• C) Frequent buyer rebate programs
• D) None of the answers are correct.

---

Definitions:

Conditioned Response

A learned response to a previously neutral stimulus that has been consistently associated with an unconditioned stimulus.

Primary Reinforcer

A reinforcer that fulfills a basic physical need for survival and does not depend on learning.

Unconditioned Stimulus

A stimulus that naturally triggers a response without any need for learning.

Meat Powder

A powdered form of meat used primarily for nutritional supplementation and as a food ingredient.