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There are two existing firms in the market for computer chips. Firm A knows how to reduce the production costs for the chip and is considering whether to adopt the innovation or not. Innovation incurs a fixed setup cost of C, while increasing the revenue. However, once the new technology is adopted, another firm, B, can adopt it with a smaller setup cost of C/2. If A innovates and B does not, A earns $20 in revenue while B earns $0. If A innovates and B does likewise, both firms earn $15 in revenue. If neither firm innovates, both earn $5. If C = 15, which is the perfect equilibrium of the game?
Price Discount
A reduction from the usual cost of an item or service, used as a strategy to increase customer purchases or reduce inventory.
Anticipation Inventory
Stocks held in anticipation of customer demand, allowing companies to meet consumer needs without delay.
Larger Quantities
Refers to the acquisition or production of goods or services in high volumes, typically achieving economies of scale.
Market Approach
A method used to value a business or asset based on the price at which similar companies or assets have been sold.
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