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Consider the following information for a simultaneous move game: If you advertise and your rival advertises, you each will earn $5 million in profits. If neither of you advertises, you will each earn $10 million in profits. However, if one of you advertises and the other does not, the firm that advertises will earn $15 million and the non-advertising firm will earn $1 million. If you and your rival plan to be in business for only one year, the Nash equilibrium is:
Positive Reinforcer
An incentive that, when given following an action, enhances the probability of the action occurring again.
Punisher
An aversive stimulus that, when applied following a behavior, decreases the likelihood of that behavior occurring again in the future.
Primary Reinforcer
A naturally reinforcing stimulus, such as food or water, that satisfies a basic biological need.
Punishment
A consequence aimed at reducing a particular behavior, often used as a behavioral modification technique.
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