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Pirate captains had to make sure their crew would storm the enemy vessel en masse to ensure victory. Individual crew members, however, would want to hold back and let their fellow crew mates fight. To solve help solve this problem, captains would offer bonus pay to the first member of the crew aboard the ship. What kind of incentive structure is this?
Mental Shortcuts
Cognitive strategies, also known as heuristics, used by individuals to simplify decision making by reducing complex problem solving.
Primary Research
Primary Research involves the collection of original data directly from sources or subjects through methods like surveys, interviews, and observations.
Secondary Research
Refers to the process of collecting, analyzing, and interpreting existing data and information that has already been gathered by others, often for a different purpose.
Uses and Gratification Theory
A theory that explores how individuals actively seek out media to satisfy specific needs and desires, such as information, personal identity, integration and social interaction, or entertainment.
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