Examlex
If a firm has an average product that is not much better than what other firms produce they may wish to focus their advertising on:
Night Terror
A sleep disorder causing feelings of panic or dread typically occurring during the first hours of stage 3-4 non-REM sleep and often resulting in loud screams or physical actions.
Piercing Cry
A very loud and high-pitched scream or shout, often indicating distress or alarm.
REM Deprivation
The condition of being deprived of Rapid Eye Movement sleep, a stage of sleep associated with dreaming, which can lead to various psychological and physiological effects.
REM Sleep
A phase of sleep characterized by rapid eye movements and is associated with dreaming.
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