Switching Costs Often

question 10

Multiple Choice

Switching costs often:

• A) increase contestability.
• B) maintain contestability.
• C) limit contestability.
• D) have various effects on contestability.

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Definitions:

Intangible Ones

A reference to assets or properties that lack physical substance, such as intellectual property, goodwill, and brand recognition.

Five Senses

The five main faculties of perception in humans, comprising sight, hearing, smell, taste, and touch.

Tangible Attributes

The physical features of a product that can be sensed by touch, sight, taste, smell, or hearing, distinguishing it from intangible qualities.