If the Demand Curve for Pfizer's Norvasc, a Blood Pressure

question 93

Multiple Choice

If the demand curve for Pfizer's Norvasc, a blood pressure medication, is more elastic in Mexico than it is in the United States, how could Pfizer use this information to maximize their profits?

• A) They could segment the markets and charge a lower price for Norvasc in Mexico than in the United States.
• B) They could segment the markets and charge a higher price for Norvasc in Mexico than in the United States.
• C) Since Mexico is a poorer country than the United States, in this situation it makes more sense for Pfizer to charge only one price in both countries.
• D) They could choose to sell Norvasc only in the United States.

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