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Since no one can be sure that profits are commonplace, to earn above-normal profits an entrepreneur must:
Denial
A psychological defense mechanism where a person refuses to accept the reality of a factual or emotional truth.
Coercive Power
A form of power that is based on the ability to deliver punishments or impose penalties for noncompliance, often used to control or influence others' actions.
Compliance
The act of adhering to rules, standards, or laws.
Punishment
The imposition of a penalty as a consequence of an undesirable behavior, aimed at reducing or eliminating that behavior.
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