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Explain why central banking is a hard job.
Brand Equity
The set of assets and liabilities linked to a brand that add to or subtract from the value provided by the product or service.
Merchandise
Goods that are bought and sold in business; the commodities or products available in the market.
Atmospherics
The use of space, color, lighting, scents, and sounds within a retailer's environment to influence the perception and behavior of customers.
Unique Image
A distinctive visual or brand identity that sets a product, person, or company apart from its competitors.
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