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In Sinus Block

question 27

Multiple Choice

In sinus block,

Recognize the significance of determinant attributes in consumer choice.
Distinguish between types of needs (functional, psychological) and their role in consumer behavior.
Explain the role of external influences (social, reference groups) on consumer attitudes and behaviors.
Understand the concept of Maslow's hierarchy of needs and its relevance to marketing.

Definitions:

Aversion Therapy

A psychological treatment method where undesirable behaviors are discouraged by associating them with unpleasant stimuli.

Contingency Management

A behavioral therapy technique that reinforces positive behavior with rewards or discourages negative behavior with penalties.

Operant Conditioning

Operant conditioning is a type of learning where behavior is controlled by consequences, including reinforcement and punishment.

Classical Conditioning

A form of learning in which one stimulus is paired with another so that the organism learns a relationship between the stimuli.

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