When You Use Use Emotional Appeals to Impact an Audience

question 7

Multiple Choice

When you use use emotional appeals to impact an audience, you rely upon:

• A) Ethos
• B) Pathos
• C) Logos
• D) Aesop

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Definitions:

Pleasant Event

An enjoyable or satisfying occurrence that can have a positive effect on one’s emotional or mental state.

Classical Conditioning

A learning process in which a neutral stimulus becomes associated with a meaningful stimulus and acquires the capacity to elicit a similar response.

Classical Conditioning

A learning process that pairs a neutral stimulus with a stimulus that naturally produces a response until the neutral stimulus alone produces the same response.

Operant Conditioning

A behavioral modification method in which the level of an action is shaped by giving incentives or imposing deterrents.