When You Use Use Emotional Appeals to Impact an Audience

question 7

Multiple Choice

When you use use emotional appeals to impact an audience, you rely upon:

• A) Ethos
• B) Pathos
• C) Logos
• D) Aesop

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Definitions:

District Banks

Banks that are part of a larger Federal Reserve System in the United States, responsible for overseeing the monetary policy and banking regulations in their specific district.

Federal Reserve District Banks

The 12 regional banks in the Federal Reserve System which oversee and regulate banking institutions within specific geographic areas of the US.

Discount Rate

The interest rate charged by central banks on loans to commercial banks or the rate used in discounted cash flow (DCF) analysis to determine the present value of future cash flows.

Excess Reserves

The amounts of cash banks hold in their vaults or deposit at the central bank which exceed the regulatory requirements.